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Tag: Digital Marketing

Pumpkin Plan

Pumpkin Plan Your Marketing

As virtual CIO, I sit in many board meeting and strategy sessions for customers. My role is not just streamlining technology, but also super charging digital marketing. My clients are […]

Targeted Marketing

Crush 2015 with Content

The bitter cold brings in the second week of January and you’re already resigned to just another hectic year. Everyone wants to make more, but how are you going to […]

Pulse Invitation

Competing with LinkedIn Pulse

  Like millions of other LinkedIn users, I was recently invited to publish on LinkedIn Pulse. The invitation went directly to my Marketing folder via an automatic inbox rule. In truth, it could […]

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Top 5 Things to Change About Your Home Page

It’s 2014 and everyone should start to recognize and correct these common home page mistakes: Possibly the most boring, but also the most popular website color is blue. Why not try to […]

www

WWW Prefix Recommended

If you’re the average person, just type whatever you want in the browser address bar. The technology will automatically open the site adding a www. prefix or open a list of […]

Yammer Logo

Yammer Curiosity

If you don’t know about Yammer, it’s effectively the Facebook for business – recently purchased by Microsoft and now included free in every Office 365 subscription. Given this one fact, many […]

Horse with No Name

Does Your Blog Have a Name?

Cue the music. The tin sounding voice starts and you just know it’s some cool rocker with the life experience of hard living. “You’ve been through the desert on a […]

Year In Review

2013 Virtual CIO Blog Review

This is the annual report from WordPress.com. Blog posts increased to weekly, page views nearly doubled versus last year, and the most notable referring site was LinkedIn. Obviously, no one got the […]

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Back to Facebook

OK, I was wrong. I really didn’t think Facebook would survive. It was a fad that would fade away like Myspace. So, just another lesson to learn about people and in […]

Twitter Bootstrap

Twitter Bootstrap Mania

There is so much that happens in technology that the general public doesn’t realize. Twitter Bootstrap is one of those new (first released in 2011) and little known technologies. It has […]

Twitter Lessons

Twitter Reality

Wikipedia has a plain definition of Twitter, but the reality of Twitter is just a quick and simple way to broadcast or scan for brief messages. Twitter is now valued at over […]

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Conan LinkedIn Influencer Overlord

The LinkedIn Influencer program is no longer taking new applicants, but Conan O’Brien apparently had no problems being accepted. As yet another example that celebrities live in an alternate reality, […]

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Testimonials Are Contrived

Most marketing folks will tell you to have customer testimonials on your website, but testimonials have little value. How many news articles do you have to see about fake reviews? […]

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If There Was No Advertising

If there was no advertising, what would the world be like? It probably would be like the first time I saw the original Star Trek as a small child. There was […]

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Biased Self Promotion Backlinks

Most social media sites allow noteworthy or celebrity people to openly promote themselves while linking to their website. If you’re a mere mortal like the rest of us, don’t try to put your blog post […]